An image that is projected have to be attractive and flattering, to the observer want to know and visit the place where the photograph was taken, and attract buyers.
A bit of advice from one of New York City’s top real-estate photographers: Think of a property listing like a profile on dating website. The pictures should be as flattering as possible without tipping into outright deception.
“If you take a picture and make this small place look huge, people come in to the apartment and they become disappointed,” said David Paler, 44 years old, who has spent more than a decade shooting tiny studios, sprawling penthouses and everything in between.
Mr. Paler and his competitors are hired to craft pixel-perfect images that will lure prospective buyers in the door, making high-end homes stand out from the crowd and finding creative ways to present the best sides of cramped properties. The process involves careful staging and lighting—and no small amount of help from image-editing software.
“The majority of the time, you’re going into apartments that weren’t designed to be photographed,” Mr. Paler said. “And you have to make them look really appealing, which is a skill.”
With fewer people buying residential real estate in the city—Manhattan sales fell sharply at the end of 2011—agents are increasingly reliant on the photographers’ subtle craft as a way to attract attention.
“How it appears online has become the single most important element on the road to a successful sell,” said Scott Allison, a Prudential Douglas Elliman broker in Manhattan and a client… continue reading
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